SEO

SEARCH ENGINE OPTIMISATION

Search Engine Optimisation is undoubtedly one of the planet's most overlooked topics.
And unless you're a Google developer working on their patented rating algorithm, no one really knows how Google actually operates.
But there are SEO best practices we know about, Google's own guidelines and tested SEO techniques we can learn from.
In this post, I’ve put together a guide to make SEO simple for you to use and grow. Enjoy!

WHAT IS SEO?

 - 

Search Engine Optimisation is the process of highly search engine ranking a website.This process itself is the optimisation.The collection of changes you can make to rank higher on the search results, both on your page and off your website.Examples of those changes are when you hear things like "use keywords in title and picture alt text," "create backlinks to your site."

HOW DOES SEO WORKS?

 - 

To understand how SEO works, we need to understand the workings of search engines.Search engines have only 1 mission: to answer any search query in the best way.Google simply wants to satisfy a search query of a individual with the best results.'Results' are on-line websites. These are blog posts, product sites, videos, and other material on the internet.'Find query' is the search phrase that people type into Google. These are the keywords to you.Our task is to be the best result for responding to search queries from users.There are two attributes which hold the most weight on Google when it comes to 'best results': Relevance and authority