Social Media Channels
Designate Content for Each Social Media Channel
Each social media channel has its own kind of messaging. Twitter is great for sharing real-time content quickly and getting news updates. But you wouldn’t necessarily share everything you’re tweeting on LinkedIn.
Here’s a good rule of thumb to follow when deciding what to publish on which channels:
Twitter: Blog content, guest-contributed articles, industry news, stats, and updates, product and software launches, guides, company outings, and culture events.
Facebook: You can definitely share your blog content, guides, and special promos here, but people-focused content tends to do the best. Use Facebook to showcase your team and company culture, including special events and get-togethers.
LinkedIn: Given that this is a professional social media platform, stick to industry-related content here. You can get creative with infographics and images, but you’ll want to mostly share educational content, job postings, product promos, guides, and gated content.
Instagram: This platform is all about the visual. Post your most creative content here, and photos from around the office and your team members. Try getting creative by putting together images for your written content so you can share it on Instagram in a way that makes sense for the platform.
Each social media channel has its own kind of messaging. Twitter is great for sharing real-time content quickly and getting news updates. But you wouldn’t necessarily share everything you’re tweeting on LinkedIn.
Here’s a good rule of thumb to follow when deciding what to publish on which channels:
Twitter: Blog content, guest-contributed articles, industry news, stats, and updates, product and software launches, guides, company outings, and culture events.
Facebook: You can definitely share your blog content, guides, and special promos here, but people-focused content tends to do the best. Use Facebook to showcase your team and company culture, including special events and get-togethers.
LinkedIn: Given that this is a professional social media platform, stick to industry-related content here. You can get creative with infographics and images, but you’ll want to mostly share educational content, job postings, product promos, guides, and gated content.
Instagram: This platform is all about the visual. Post your most creative content here, and photos from around the office and your team members. Try getting creative by putting together images for your written content so you can share it on Instagram in a way that makes sense for the platform.
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