10 Ideas for digital marketing to consider during corona virus.

10 Ideas for digital marketing to consider during corona virus

1. Connect with your social media customers at a crucial time

We are all dealing with the impact on our lives that the corona virus outbreak has had, whether you have tested positive or not. We are taking care everyone. We are locked up in our homes and our children are not at school. We don't get to visit our friends. We can not have dinner in our favorite restaurants or go out to the movies Sure, all minor conveniences but nevertheless jarring. It is a opportunity to demonstrate genuine kindness to others and help out whenever you can. This is a time that we all need to be sensitive — and not too salesy or pushy — but it's a great opportunity for your brand to stand out during a hard time. More people are now trapped at home on social media, looking for information and trying to remain linked in a nation that unexpectedly isolates itself.Use your business also to contribute to food banks in the area or to help the elderly with their grocery shopping. And use social media marketing to promote your good deeds to help build your brand.

2. Make sure you can find your company online

If you haven't noticed, there are more people online right now than on their cars or walking the sidewalks. Search traffic has dramatically risen over the past week, and will continue to grow as we hunker down. In our culture we are all glued to our computers and phones waiting for updates. We are also in search of entertainment and ways to pass the time. To many this includes online shopping.

3. Pay-Per - Click (PPC) Marketing is now a Smart Play

With more people at home in front of their screens, businesses have a great opportunity to use PPC marketing to connect with their customers and gain a competitive edge. Oh, and inside your digital marketing budget, this is a perfect opportunity to save some money.Cost-per-clicks have decreased by 6 percent on average across all vertical lines since last week. So in the coming week, CPC is expected to start to decline, reducing the amount of money an advertiser charges a publisher for each ad click. This gives your business another chance to scoop up that lost market share of others that have been pulling back during this time.

4. Keep ahead of the competition, or jump ahead

SEO helps increase your organic traffic to your website and move beyond your competition. You want to be on Google SERP's front page — and at the top of the list — so that when your customers search for any keywords you 're the business they end up calling. It takes time and strategic optimization strategies to climb to the top of the SERPs. If you don't keep updating your website and content every day, you'll lose valuable ground in the search results and your free fall could cost your company thousands of dollars in lost sales.

What you don't want to do is stop a campaign with the SEO. That can be a critical business mistake. This will damage your leads and sales. But if others want to step back on SEO, it's also a great time for your company to drive your rivals even harder to outdo.

5. Prepare for the Bounce-Back Surge

As we noted earlier, the corona virus outbreak is expected to fade after a few months (just as it has in China). That is when normalcy returns, and the spending patterns of consumers improve. Know SEO is more of a long-term strategy. What you do today with your SEO campaign will over the next two months impact your organic search traffic. Pausing your SEO campaign now could have a negative effect on your future sales two months from now as the coronavirus starts to become a distant memory.

6. Unique circumstances provide special offer opportunities

You have the ability to demonstrate appreciation for your customer base during this challenging time span by providing exclusive offers that will keep your sales flowing. Identify the fitness of your product market and build a special offer. Most people are shopping at home, finding deals to save money during a time of turmoil. It's a great way to engage with your clients and keep a steady revenue stream that keeps your doors open. You can use pay-per - click (PPC) advertising and social media to put out the promotional offers.

7. Local SEO is more relevant now; so are your reviews online

We've all cut back on our travels and stay close to home. We 're searching for nearby places for utilities and supplies in the occasional occasions that we do leave our home. So you want to make sure that your business uses local SEO strategies to optimize your website for searches on "near me." You want consumers in your Geo area to be able to find you online quickly so that they'll first turn to you. In a time when we're all searching for more convenience, this provides the company an opportunity to provide support to families at a crucial period.

During this time another way to boost your local SEO is not to forget the importance of adding positive reviews. Online credibility management is as relevant as ever during coronavirus, because this is a great time to really interact during a stressful period with your target audience. Providing customers with the right service or product at a difficult period like this — when they desperately need it during this COVID-19 pandemic — is likely to be rewarded with a gleaming score.

Given the temporary suspension of Google My Business (GMB) posting online reviews, you can also press for comments to be posted so that they can be released when GMB is back to business. During a crisis, one way to boost your brand is to turn to a professional online reputation management company like Rize Reviews to help with your review responses.

This is also the perfect time to start a marketing campaign for Amazon to take advantage of the surge in eCommerce.

8. Be prepared as a business to pivot and inform your customers

Your business should be fluid in a fluid situation too. Now is a moment when you need to find ways to communicate with your clients like never before. It shows empathy and keeps you relevant at a time when people staying at home may have impacted your company. Restaurants, for example, are closing down right now, as consumers are not dining in. You will see to it that you provide free delivery services.Just the other day, a local restaurant in Dallas emailed promising three ways to get their food into the hands of their customers: delivery, ordering at the curbside and pick-up parking. Also, let your clients know that you have improved your sanitary activities and precisely how you are doing it.

Yet other firms, too, will pivot while we live in right now. Gyms have closed their doors to avoid coronavirus spreading so why not offer online fitness classes right now? Dentists may give consultations online. Grocery stores will be providing free pick-up at the curbside. Strategic social media strategies will improve all those incentives.

9. Don't fall prey to this hysteria

What amount of toilet paper do you have at home right now? If your answer is a full closet, you are probably one of the people who flocked to the store when the hysteria to the coronavirus began to accelerate over the weekend. If you want to implement a smart, digital marketing strategy, that's not how you want to react. You never want to move around in panic. You also want to use metrics before making a decision, and evaluate all the data you have available.Digital marketing usually does not end well with knee-jerk reactions. Take caution when responding swiftly to a sudden economic or market shift.

10.Use this down time to complete your Digital to-do lists

Now that you're not traveling to the office or taking in-person meetings, it's likely that your schedule has set you free. It can now address those marketing items that may have fallen through the cracks and were overlooked.

With a redesign maybe your website needs a fresh look. Professionals in website design at Thrive can overhaul your website in two months all while working remotely. It's also a perfect time to have a professional in conversion rate optimization conduct a CRO audit of your website and ensure that your call-to-actions (CTAs) transform leads into clients. It's also an ideal time to do your website's SEO audit to make sure that you maximize your optimization strategies.